Tea Times

A Legacy of Four Generations, Perfecting Taiwan Tea Since 1963

2026.07.16

A Legacy of Four Generations, Perfecting Taiwan Tea Since 1963

Since 1963, every tea leaf has carried more than six decades of dedication from one family devoted to the art of Taiwanese tea.


At Hung Cha Crown, every step of tea production is guided not by speed, but by a commitment to preserving the tea's purest character and authentic flavor.


For over 60 years, our family-owned tea garden has upheld the tradition of artisan hand-roasted tea, passing down tea-making expertise through four generations. With every harvest, we continue refining our craftsmanship so tea lovers around the world can experience the warmth, depth, and authenticity of premium Taiwan tea.


In an era dominated by mass production, we believe exceptional tea cannot be rushed. It is created through patience, experience, and an uncompromising commitment to quality.



Why Tea Roasting Defines the Soul of Taiwan Tea?

When choosing tea, many people focus on the growing region, elevation, or tea cultivar. However, one of the most important factors influencing aroma, body, and flavor complexity is the tea roasting process.

Tea roasting is far more than drying tea leaves.

It is the careful transformation of aroma through precise control of temperature, timing, and years of experience.

An experienced tea master adjusts every roast according to the tea variety, harvest season, moisture content, and oxidation level. There is no universal formula—only knowledge refined over decades.

Expert roasting allows Taiwan tea to develop:

  • Richer, more layered aromas
  • A smoother, fuller-bodied tea liquor
  • Reduced bitterness and grassy notes
  • Longer-lasting sweetness and improved re-steepability
  • Elegant notes of honey, ripe fruit, roasted nuts, and caramel


This dedication to artisan hand roasting is what makes every cup of Hung Cha Crown tea distinctive.



Four Generations Dedicated to One Craft: Making Exceptional Taiwan Tea

The greatest value in tea craftsmanship is not sophisticated machinery, but the experience passed from one generation to the next.

Since establishing our family tea garden in 1963, each generation has continued learning, refining, and preserving traditional tea-making techniques while embracing continuous improvement.

Our four-generation legacy represents more than roasting skills—it reflects our philosophy:

  • Respect every tea leaf
  • Preserve traditional hand-crafted tea-making methods
  • Never compromise for mass production
  • Exchange time for quality
  • Carefully roast every batch according to its unique characteristics


We believe truly outstanding tea speaks for itself, allowing every sip to reflect the patience and craftsmanship invested throughout its creation.



From Tea Garden to Tea Cup: Every Step Matters

Exceptional Taiwan tea begins long before roasting.

At Hung Cha Crown, quality is carefully managed throughout every stage—from tea cultivation to the final cup.

Each production step plays a vital role:

  • Hand-picked tea leaves
  • Natural withering
  • Gentle rolling
  • Controlled oxidation
  • Traditional drying
  • Precision artisan roasting


Among these processes, roasting is especially critical. It determines the tea's aromatic depth, smoothness, stability, and aging potential.

Rather than producing tea in large quantities, Hung Cha Crown carefully roasts every batch according to its unique characteristics, ensuring naturally balanced flavor and consistently premium quality.



Discover HungCha Crown's Premium Taiwan Tea Collection

Every tea variety has its own personality, and every roast reveals a different expression of Taiwan's rich tea culture.

  • Lishan Songgang Oolong Tea

        Cultivated above the clouds with a crisp, refreshing sweetness and elegant floral character.

  • Alishan Jin Xuan Oolong Tea

        Naturally creamy with delicate milk notes and a smooth, lingering sweetness.

  • Alishan High Mountain Oolong Tea

        Fresh floral aromas balanced by the cool, clean character of Alishan's mountain mist.

  • Dong Ding Oolong Tea (Lugu)

        Traditionally charcoal roasted for a rich, full-bodied flavor with deep roasted aromas.

  • Shanlinxi High Mountain Oolong Tea

        Bright mountain freshness combined with a mellow, naturally sweet finish.

  • Lishan High Mountain Oolong Tea

        High-altitude elegance featuring refined fruit notes and a silky texture.

  • Dayuling High Mountain Oolong Tea

        One of Taiwan's most prestigious high mountain teas, offering a clean, delicate aroma and exceptionally smooth finish.

  • Cui Feng Ruby Oolong Tea

        Cloud-grown tea with refined floral fragrance and remarkable clarity.

  • Fushoushan Honey Aroma Lishan Oolong Tea

        Naturally honeyed with vibrant fruit sweetness and a long-lasting finish.



A Cup of Tea, A Legacy Spanning More Than 60 Years

For over six decades, the passion of four generations has remained unchanged.

At Hung Cha Crown, we believe exceptional Taiwan tea is not created through shortcuts or excessive processing. Instead, it is revealed through every infusion—where rich texture, layered aromas, and lingering sweetness tell the story of time and craftsmanship.


Looking ahead, we will continue preserving our tradition of artisan hand-roasted Taiwan tea, sharing the authentic taste of Taiwan's tea heritage with tea lovers around the world.

Because truly great tea deserves a lifetime of dedication.


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